Behind the brand

Since 1983, Store Décor has partnered with leading retailers to deliver innovative interior and exterior signage that transforms retail spaces. We create immersive environments that bring brands to life and enhance your customer experiences. From concept to completion, we offer end-to-end signage and display solutions including design, custom fabrication, large-format printing, project management, logistics, and nationwide installation. Whether launching new stores, refreshing locations, or managing multi-site rollouts, we deliver creative, high-quality results that strengthen brand identity and drive engagement. Our work reflects smart design, quality craftsmanship, and retail impact. We turn brand strategies into dynamic physical experiences.

  • Sherri Wolfe

    CHIEF EXECUTIVE OFFICER

    Sherri brings 30 years of experience in banking and family business ownership to The Store Décor Company, which she acquired in 2024. With a grounded, strategic perspective, she is focused on supporting the company’s growth by strengthening the team, expanding the product offering, and enhancing the client experience.

  • John Farrel

    SALES CONSULTANT

    Since 1980, John has been delivering exceptional client service through his work in sales at The Store Décor Company. His passion for building relationships and finding creative solutions helps distinguish us from other signage providers. John is known for his dedication, insight, and client-first mindset.

  • Joel Cook

    SALES CONSULTANT

    Joel joined The Store Décor Company in 1980, starting in operations before transitioning into his current role as Sales Consultant. He is a trusted, creative advisor who guides clients through both large-scale and boutique signage projects. Joel’s expertise in design and graphics brings lasting value to every client engagement.

  • David Esh

    SALES CONSULTANT

    David joined The Store Décor Company in 2025, bringing with him extensive experience from ASI Signage. He leverages strong project management and sales skills to support clients through every phase of their signage programs. David’s consultative approach and industry expertise continue to make him a valuable partner for clients.

  • Angie Lamar

    PROJECT MANAGER

    Angie came to The Store Décor Company in 2013 with a background in retail management, graphic design, and operations. This diverse experience has enabled her to evolve into a versatile sales and product management professional. Angie’s deep understanding of project workflows makes her a reliable resource for helping clients navigate complex initiatives.

  • Matt Pearson

    OPERATIONS MANAGER

    Matt joined The Store Décor Company in 2008 and quickly rose through the ranks by mastering operational processes. He now leads Store Décor’s production teams with a focus on collaboration, communication, and consistent service. Clients appreciate Matt’s hands-on leadership and commitment to delivering high-quality outcomes.

  • Debra Roberts

    ACCOUNTS PAYABLE

    Debra has been part of The Store Décor Company since 2006, managing purchasing and vendor relationships. She plays a key role in strengthening our supply chain and ensuring smooth project execution. Debra’s attention to detail and supplier knowledge help drive reliability and efficiency for our clients.

  • Yvonne Champion

    ACCOUNTS RECEIVABLE

    Yvonne joined the team in 2000 and has since become essential in managing our accounts receivable functions. Her precision and problem-solving skills ensure that clients receive accurate and timely billing information. Yvonne’s dependable service helps keep projects moving smoothly and transparently.

  • Cookie Davis

    HUMAN RESOURCES

    Cookie joined The Store Décor Company in 1997 and has been a cornerstone of our workplace culture ever since. She supports employees with care and clarity, helping foster a positive and inclusive environment. Cookie’s empathy, discretion, and problem-solving abilities make her a trusted HR partner.

  • Susie McCrackin

    MARKETING

    Since 1993, Susie has contributed to The Store Décor Company through her diverse experience across departments. Today, she leads initiatives in social media, client engagement, and internal communications. Susie brings creativity, organization, and a keen sense for messaging that connects with both clients and employees.