Raise the Roost Chicken
A Distinct Restaurant Presence Through Signage
Raise the Roost Chicken & Biscuits is a 7-Eleven restaurant concept with a distinctive visual identity designed to stand apart within the larger convenience-store environment. In a fast-paced retail setting, prominent signage helps customers quickly recognize the restaurant area, distinguish it from surrounding store messaging, and creates a clear visual destination.
The Store Décor supported the program by delivering completed signage to select Raise the Roost locations across the United States. Working from the brand’s established standards and signage designs, our role focused on helping move the finished signage from the project plan into its intended retail environment.
About the Solution
The signage delivered features bold dimensional brand elements, including oversized black lettering, layered red accents, and the recognizable Raise the Roost rooster emblem. At the featured location, the dimensional signage is displayed against an industrial corrugated-metal backdrop. The contrast between the dark letterforms, bright red details, and metallic wall creates a strong focal point within the restaurant area. The depth of the dimensional components also creates natural shadows that reinforce the signage’s visibility and visual impact.
Within the featured environment, the primary dimensional branding is complemented by suspended identification signage, directional markers, wall-mounted brand messaging, and branded counter graphics. These different sign formats work together to reinforce the Raise the Roost identity throughout the restaurant area.
The Store Décor’s involvement centered on delivering the completed signage to designated locations while supporting the requirements of a multi-location retail program. Each sign followed the approved brand design, helping create a consistent Raise the Roost presence within the individual store environment. The completed signage gives the restaurant concept a distinctive visual anchor within the larger 7-Eleven space. By helping deliver approved signage to select locations, The Store Décor contributed to bringing an established restaurant identity into the physical retail environment.